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Privacy policy

At Hotel Francia Aguascalientes, we understand how important it is for you to know how we will handle your personal data. We are aware that by using our services, you entrust us with this information, and we recognize the responsibility this entails. Therefore, we are committed to safeguarding and protecting your information.

With this in mind, and in order to inform you about how we process your personal data in compliance with the law, we make the following Privacy Notice available to you. Its PURPOSE is to let you know what data we collect, why we request it, how you can update or even delete it, among other things.

Personal data of minors or legally incapacitated individuals may only be provided by a parent, guardian, or tutor and will be protected under strict security measures. If you are a minor or legally incapacitated, you must not provide us with your personal data without the prior, express, and written consent of the person who holds parental authority or guardianship over you.

1.- IDENTITY AND ADDRESS OF THE “RESPONSIBLE PARTY.”

Imsalmar, S.A. de C.V., as the operator of the hotel commercially known as Francia Aguascalientes and all of its consumption centers (points of sale) (hereinafter simply the “RESPONSIBLE PARTY”), with address at Liverpool 133, Col. Juárez, Cuauhtémoc Borough, C.P. 06600, Mexico City, is responsible for the processing of your personal data (hereinafter simply the “DATA”) and the information collected from the holders of the “DATA” (hereinafter simply the “HOLDERS” or the “HOLDER”), which will be treated in a strictly confidential manner.

2.- PERSONAL DATA THAT WILL BE REQUIRED

Imsalmar, S.A. de C.V. will be responsible for collecting, using, and protecting the following “DATA,” whether verbally, in writing, or through electronic means, in accordance with the purposes for which the “HOLDER” provides their consent, with the latter being responsible for the accuracy of such data:

  • Full name.
  • Place and date of birth.
  • Nationality.
  • Age.
  • Marital status.
  • Address.
  • Tax Status Certificate.
  • CURP (Unique Population Registry Code).
  • Email address.
  • Phone number(s).
  • Official photo identification (INE, passport, professional license, ID, driver’s license).
  • Bank card number (credit or debit), as well as expiration date and security code.
  • License plate of your vehicle, if you park it at the mentioned hotel.
  • If your stay is covered by your company: company name, position held in the company, and the company’s Tax Status Certificate.

3.- SENSITIVE DATA

 

The “RESPONSIBLE PARTY” will collect and process certain sensitive “DATA,” meaning information that may reveal aspects such as racial or ethnic origin, current or future health status, genetic information, religious, philosophical, or moral beliefs, union membership, political opinions, and sexual orientation. The “RESPONSIBLE PARTY” commits to treating all sensitive “DATA” with strict security and confidentiality.

Due to the COVID-19 pandemic, health-related data will be collected solely to ensure your health protection and that of others present at the mentioned hotel. This information will be safeguarded for the time necessary to fulfill the purposes of this “NOTICE” (hereinafter simply the “NOTICE”), in accordance with the provisions of Article 10, Sections V and VI of the Federal Law on Protection of Personal Data Held by Private Parties (hereinafter simply the “LAW”).

4.- PURPOSES OF PERSONAL DATA PROCESSING

The “DATA” obtained will be used to carry out the following purposes, taking into account that some of these purposes will only apply once you become our guest:

I.- Primary or necessary purposes:

  • Verify your identity and information.
  • Update your information in our database.
  • Assess your financial capacity to cover our services.
  • Identify and/or register you as a client or user of our site.
  • Conduct, if applicable, investigations through contracted third parties to verify the accuracy of the data you provide.
  • Provide the requested services and inform you of any changes to them.
  • Internal reporting within the hotel’s various departments for statistical purposes.
  • Payment for services on a one-time basis or scheduling of service payments.
  • Issuance of invoices.
  • Video surveillance within our facilities (common areas) for your safety, the safety of other guests, and staff present.
  • Retain your information to comply with legal requirements and requests from various authorities and/or regulatory entities.
  • Compliance with regulations on money laundering prevention.
  • Address your questions, complaints, clarifications, claims, and suggestions as a guest.
  • Understand your needs to provide services appropriately.
  • Evaluate the quality of services provided by the hotel.
  • Provide personalized attention through various electronic communication channels such as email, phone, chat, WhatsApp, among others.
  • Maintain a record of your use of our services, including a physical or electronic file of your stays, consumption, payments, and the channel through which you made your reservation.

II.- Secondary or ancillary purposes:

  • Inform you about new services, products, or events related to the above.
  • Send you promotions, newsletters, news, thank-you messages, and greetings through various channels.
  • Comply with obligations related to the services.
  • Conduct quality and satisfaction surveys to evaluate the quality of our services and, if applicable, our products.
  • Invite you to participate in our events or campaigns.
  • Carry out advertising on social media, media outlets, newspapers, or magazines.
  • Offer you any of our services and, if applicable, our products.
  • For marketing, commercial prospecting, statistical, and historical purposes.
  • Perform analyses of service usage, market segmentation, statistics, record-keeping, and information analysis.
  • Use images in advertising and support media, corporate image, marketing, advertising campaigns, videos, photographs, and publications in any communication medium.

The “HOLDER” of the “DATA” has the right to object to the use of their “DATA” for the aforementioned secondary or ancillary purposes. If they wish to exercise this right, the “HOLDER” must do so in accordance with the procedure established in Section 5 (five) of this “NOTICE,” within 5 (five) business days from the date this “NOTICE” was made available, so that the “RESPONSIBLE PARTY” does not process their “DATA” for such purposes. Otherwise, it will be understood that the “HOLDER” agrees and consents to the processing of their “DATA” for all the purposes listed above. It should be noted that the foregoing is without prejudice to the provisions of Article 26 of the “LAW” and other applicable regulations.

Refusal to allow the use of your “DATA” for secondary or ancillary purposes will not be a reason for denying our services.

5.- OPTIONS OR MEANS PROVIDED BY THE RESPONSIBLE PARTY TO LIMIT THE USE OR DISCLOSURE OF PERSONAL DATA

The “HOLDER” of the “DATA,” in order to limit its use or disclosure, must send an email to hernandeza@ostar.com.mx requesting the limitation of the use or disclosure in question. Through this email, the “HOLDER” can request to be included in the internal do-not-contact lists for promotional and marketing purposes. To avoid unwanted advertising, the “HOLDER” may also register in the Public Registry of the Federal Consumer Protection Agency (REPEP) by accessing the following link: http://repep.profeco.gob.mx/. In this case, there is a possibility that the “HOLDER” may not have access to potential additional benefits associated with our secondary purposes.

6.- MEANS TO EXERCISE THE RIGHTS OF ACCESS, RECTIFICATION, CANCELLATION, OR OBJECTION (ARCO RIGHTS)

Based on the “LAW,” the “HOLDER” of the “DATA” has the right to Access (“ACCESS”) the data held by the “RESPONSIBLE PARTY,” as well as details regarding its processing. They also have the right to Rectify (“RECTIFICATION”) the data if it is incomplete or inaccurate, to Cancel (“CANCELLATION”) it as stipulated by the “LAW,” and to Object (“OBJECTION”) to its processing.

To exercise the aforementioned rights, the “HOLDER” of the “DATA,” or their legal representative if applicable, must submit a request in a written statement to the email hernandeza@ostar.com.mx or by written notification to the legal department located at Liverpool 133, Col. Juárez, Cuauhtémoc Borough, C.P. 06600, between Monday and Friday from 9:00 a.m. to 6:00 p.m., specifically indicating that they wish to exercise their ARCO rights. This request (written statement) must include the requirements referred to in Article 29 of the “LAW,” which are:

  • Name of the “HOLDER” and address or other means (e.g., email) to communicate the response to their request.
  • Documents proving their identity or, if applicable, the legal representation of the “HOLDER.”
  • A clear and precise description of the “DATA” regarding which they wish to exercise any ARCO right.
  • Any other element or document that facilitates locating the “DATA.”
  • In the case of requests for rectification of “DATA,” the holder must indicate, in addition to the items mentioned above, the modifications to be made and provide the documentation supporting their request.

If the information provided by the “HOLDER” in their request is insufficient or incorrect to process their petition, or if the necessary documents are not attached, the “RESPONSIBLE PARTY” may request the “HOLDER” to provide the required information and/or documentation to process their request in accordance with Article 96 of the “LAW” Regulations. The “HOLDER” will have 10 (ten) business days to comply with the “RESPONSIBLE PARTY’s” request.

The “RESPONSIBLE PARTY” must inform the “HOLDER” of its decision within a maximum period of 20 (twenty) business days from the date the access, rectification, cancellation, or objection request was received. If applicable, the decision must be implemented within 15 (fifteen) business days from the date the response is communicated. In accordance with Article 33 of the “LAW,” these deadlines may be extended once for an equal period if justified by the circumstances.

When the “HOLDER” exercises the right of “ACCESS,” this obligation of the “RESPONSIBLE PARTY” is fulfilled when the “DATA” is made available to the “HOLDER,” either directly or through the issuance of simple copies or electronic documents sent to the email address provided in the request.

The “RESPONSIBLE PARTY” may deny access to the “DATA,” or the ability to rectify or cancel it, or may allow an objection to its processing in the cases referred to in Article 34 of the “LAW.” The “RESPONSIBLE PARTY” is not obliged to cancel the “HOLDER’s” “DATA” under the circumstances established in Article 26 of the “LAW.”

If the “HOLDER” of the data has questions regarding the procedure and requirements for exercising ARCO rights, they must send an email to hernandeza@ostar.com.mx.

7.- REVOCATION OF CONSENT

The “HOLDER” of the “DATA” has the right to revoke at any time the consent they have given us for the processing of their “DATA,” as established in Article 8 of the “LAW.” To do so, they must submit a written request to the email hernandeza@ostar.com.mx, or by written notification to the address Liverpool 133, Col. Juárez, Cuauhtémoc Borough, C.P. 06600, Mexico City, Monday to Friday from 9:00 a.m. to 6:00 p.m., clearly specifying the data for which they are revoking consent. At these same addresses, they will be informed of the procedure to follow to process their request.

8.- PERSONAL DATA OF PERSONS UNDER LEGAL INTERDICTION OR INCAPACITY ESTABLISHED BY LAW

Some of the data we process may include information about persons under legal interdiction or incapacity established by law, for which we require the consent of their guardians. In such cases, the exercise of ARCO rights may be carried out by the person who holds the guardianship or legal representation of the incapacitated or legally interdicted individual.

9.- SECURITY MEASURES

The “RESPONSIBLE PARTY” recognizes the value of your “DATA” and has implemented security measures to prevent its use for purposes other than those authorized, as well as to protect it from alteration, loss, theft, or access by third parties. These measures include the use of specialized software programs, staff training, and the adoption of internal data protection policies.

10.- TRANSFER OF PERSONAL DATA THAT MAY BE CARRIED OUT

The “RESPONSIBLE PARTY” may carry out national or international data transfers without the “HOLDER’s” consent in accordance with the provisions of Article 37 of the “LAW” and in compliance with Article 69 of its Regulations.

11.- USE OF COOKIES

A cookie is a file that is downloaded to your computer when you access certain websites. In this regard, we use cookies to improve our services, display advertising related to your browsing preferences and the content of your previous visits, keep sessions active, and track traffic coming from redirects from other sites. When you revisit the “RESPONSIBLE PARTY’s” website, cookies allow us to personalize our content according to your preferences.

It is important to note that the “RESPONSIBLE PARTY’s” website does not use or store cookies to obtain personally identifiable information from the “HOLDER’s” computer beyond the data originally sent as part of the cookie. While most browsers accept cookies by default, the “HOLDER” of the “DATA” can configure their browser to reject them—that is, disable them—following the procedure for each browser. However, please consider that disabling cookies may limit the functionality offered by the platform.

12.- NOTIFICATION OF CHANGES AND/OR UPDATES TO THE PRIVACY NOTICE

The “RESPONSIBLE PARTY” may modify and/or update this “NOTICE” at any time, whether due to legislative or judicial reforms, internal policies, or new requirements. The updated version, which will always apply, is the one published on our website hotelracquet.com.

When the “RESPONSIBLE PARTY” needs to change its identity, collect additional financial or property-related data, change or modify the purposes for which the “DATA” was obtained, or modify the conditions of transfers that may be carried out as established in this “NOTICE,” a new “NOTICE” will be made available to the “HOLDERS” of the “DATA” through the email address provided by the “HOLDER” to the “RESPONSIBLE PARTY” or via the “RESPONSIBLE PARTY’s” website.

13.- ACCEPTANCE OF THE TERMS

If the “HOLDER” uses the services, it means they have read, understood, and accepted all of the points set forth in this “NOTICE.” If they do not agree with all or any of these points, the “HOLDER” should not provide any personal information or use the services.

In case of any disagreement or complaint regarding the processing of their “DATA,” you may contact the Institute indicated by the “LAW.”

June 21, 2023.